Business
Plan Outline

OPPORTUNITY

MariJu For All presents a promising opportunity for compassion support contributors and entrepreneurs who share our passion for the legal Cannabis industry in Brazil.

Our association offers complimentary and affordable, high-quality medicinal and wellness Cannabis solutions that are sourced from natural, organic, fair-trade, and sustainable products.

As licensed importers by ANVISA, we are also in queue for a bid to contract medicinal Cannabis products for Brazil's National Healthcare System (SUS).

At MariJu For All, we prioritize environmental protection and promote organic and eco-friendly practices.

Join us in our mission to create a healthier, sustainable future through Cannabis.

CANNABIS

The Cannabis industry presents opportunities for economic growth, employee ownership, and innovative products and services.

It has significant environmental benefits, such as carbon sequestration and soil remediation.

The industry can help mitigate negative environmental impacts by conserving land and reducing indoor cultivation.

Medicinal Cannabis is a promising area of treatment for a broad range of conditions.

Investing in the Cannabis industry can promote economic growth, environmental sustainability, and breakthroughs in medicine that are a benefit for all.

Hemp, cannabis, marijuana, weed, ganja... And just as diverse as its names, are its uses.

SUSTAINABILITY

We prioritize eco-stewardship principles to protect the environment, promote social equality, and support fair economic systems in the sustainable Cannabis industry.

We follow a regenerative agro-sustainability approach, engage in fair-trade practices, and commit to ecosystem preservation, resulting in the best quality health products, equitable economic systems, a just and sustainable society, and critical ecosystem preservation.

We cooperate and collaborate with the government to help implement standardized products and testing requirements to eliminate harmful chemicals.

We believe federal legalization and democratization of the Cannabis industry should provide access to federal programs and resources while reducing the industry's environmental impact.

MariJu For All sets the standard for environmentally responsible practices in the Cannabis industry and partners with 1% for the Planet to donate 1% of our annual sales to sustainable agriculture and climate adaptation cause.

Read more about Regenerative Sustainable Farming here

COMPANY

MariJu For All is a female-founded and operated company with roots in California, USA. We are located in Florianópolis, Santa Catarina, Brazil. Led by a distinguished professor in biological sciences, the company holds ANVISA licenses for importation, production, and trade in Brazil. Our primary core values center on healthcare, biosciences, ecosystem preservation, environmental conservation, and social responsibility.

We offer affordable artisanal medical cannabis products to the Brazilian population.

Our goal is to attain Certified B Corporation status by adhering to rigorous standards of public transparency, social and environmental performance, and legal accountability.

We provide practical solutions to meet the increasing demands of Brazil's Unified Health System (SUS) for medicinal cannabis products and medicines. Our aim is to partner with SUS to help facilitate their free and accessible distribution program for Brazilians. We are currently participating in the bidding process to become an official affiliate supplier for SUS.

PLAN

We plan to execute our mission of providing affordable, all-natural medicinal cannabis products to Brazilians through the following steps:

Develop a detailed business plan: We will create a comprehensive business plan that outlines our objectives, goals, strategies, and tactics for achieving those objectives. This plan will include market research, financial projections, and a timeline for implementation.
Secure funding: We understand that funding is essential to launch and operate our business. We will seek investment, loans, or grants to secure the necessary resources.
Obtain necessary licenses and permits: We will work with regulatory agencies to obtain all the required licenses and permits to operate legally in Brazil and other markets.
Establish supply chain and distribution network: We will build a reliable supply chain and distribution network to ensure that our products are easily available to our customers.
Develop marketing and branding strategy: Our team will develop a marketing and branding strategy to create awareness and build our brand. This could include social media campaigns, influencer marketing, and partnerships with other companies.
Build partnerships and collaborations: We will collaborate with other companies, organizations, and stakeholders to promote responsible and sustainable business practices in the cannabis industry.
Hire and train staff: As our business grows, we will hire and train staff to ensure the smooth operation of the company.
Obtain B Corp certification: Our goal is to obtain B Corp certification to demonstrate our commitment to social and environmental performance, transparency, and accountability.
Continuously monitor and evaluate performance: We will continuously monitor and evaluate our performance to ensure that we are meeting our objectives and making a positive impact on people and the planet.

By following these steps, we are confident that we will be able to execute our plan and achieve our mission of creating a more sustainable, diverse, and equitable cannabis industry that benefits everyone while prioritizing eco-stewardship, regenerative agro-sustainability, fair-trade, equality, and ecosystem preservation.

BACKGROUND

MariJu For All is a Brazilian-based cannabis company that was founded in February 2023 to provide affordable and legal natural medicine to patients in Brazil. Our team is made up of passionate and dedicated individuals who bring their expertise in various fields to the company.

Our founder and chief scientist, Dr. Patricia B. Eichler, is an internationally acclaimed research scholar and a renowned multi-linguist who mentors colleagues, Master's and PhD students at universities worldwide. With her specialization in medicinal cannabis and beneficial plant products, as well as climate and biological sciences, Dr. Eichler's expertise is particularly relevant to the company's mission.

Our Creative Director, Chris Barker, is an eco-preservation stewardship solutions consultant, with a background in environmental sustainability and climate science. Having co-authored numerous scientific publications regarding ecology, stewardship, and climate science Chris provides scientific & technical support for public, students, and client services.

At MariJu For All, we are proud to have a diverse ASSOCIATION – NON-PROFIT team including scientists, doctors, teachers, lawyers, researchers, biological and agricultural ecologists and other professionals with deep-rooted knowledge inclusive to cannabis cultivation and preservation, hybrid strain development, landrace seeds preservation, and nontoxic pest control. This knowledge will enable us to offer artisanal boutique and appellation of origin cultivars grown outdoors in soil under the sun with no chemical fertilizers. Our team is passionate about providing high-quality medical cannabis products, consultation and services to patients in need, and we aim to become a leading provider of quality legal medical cannabis products in Brazil.

We are licensed by the National Health Surveillance Agency (ANVISA) for import, production, and trade in Brazil; and in queue for bid to contract medicinal cannabis products for Brazil National Healthcare System (SUS).

SERVICES

MariJu For All provides a comprehensive range of services, including affordable and high-quality natural medicines, cannabis-based products, lab analysis, advanced fieldwork, education, collaboration, and import-export solutions. We guarantee the safety and quality of our products and remain dedicated to advancing cannabis research and development. Our educational programs promote responsible cannabis use, reduce stigma, and increase awareness of its medicinal benefits. We work closely with partners to provide safe, reliable, and effective cannabis-based solutions to patients and healthcare providers worldwide.

Affordable and high-quality natural medicines
Cannabis-based products, including tinctures, topicals, and edibles
Lab analysis to ensure safety and quality
Advanced fieldwork, exploring new strains, cultivation techniques, and product formulations
Education programs promoting responsible cannabis use, reducing stigma, and increasing awareness of medicinal benefits
Collaboration with leading experts in the field to advance research and development
Import-export and domestic solutions to provide safe, reliable, and effective cannabis-based solutions to patients and healthcare providers worldwide.

MariJu For All is committed to providing a wide range of high-quality services to meet the diverse needs of cannabis users and patients.

Here is a more detailed description of each of our services:

Medicines: We offer affordable and high-quality natural medicines to patients suffering from various conditions. We source and cultivate the highest quality cannabis strains and use state-of-the-art extraction techniques to produce safe, consistent, and effective medicines.

Products: Our cannabis-based products are crafted with the same care and attention to detail as our medicines. We offer a variety of products, including artisanal boutique and appellation of origin cultivars grown outdoors in soil under the sun with nontoxic cultivation and no chemical fertilizers. Our products include tinctures, topicals, and edibles.

Lab analysis: Our state-of-the-art laboratory is equipped with cutting-edge technology and staffed by experienced professionals who are committed to upholding the highest standards of safety and quality. We provide lab testing and analysis services to ensure the safety and quality of our products.

Advanced fieldwork: Our team of experts specializes in advanced fieldwork, including landrace seed preservation, hybrid strain development, and more. We conduct research to explore new cannabis strains, cultivation techniques, and product formulations. We collaborate with leading experts in the field to stay at the forefront of cannabis science.

Education: We believe that education is key to the responsible and safe use of cannabis. That's why we offer a range of educational resources for patients, healthcare providers, and the general public. Our educational programs are designed to promote responsible cannabis use, reduce stigma, and increase awareness of the benefits of cannabis for medicinal purposes.

Collaboration: We work closely with other organizations and individuals to foster collaboration and advance the cannabis industry. We believe that working together with others is the key to success in this rapidly evolving industry.

Import-Export and Domestic Solutions: We provide solutions for import and export, as well as domestic distribution, to ensure that our products are available to patients and customers worldwide. We work closely with our partners to provide safe, reliable, and effective cannabis-based solutions to patients and healthcare providers worldwide.

VALUE PROPOSITION

MariJu For All's mission to bring the benefits of California's cannabis industry to Brazil and South America is a commendable goal. Through the provision of premium quality organic natural medicinal cannabis products, education, training, mentorship, precision science, empirical research, and development projects, MariJu For All is well-positioned to contribute to the growth of the cannabis industry in Brazil.

The company's prioritization of accessibility, efficacy, safety, value, eco-stewardship, regenerative agro-sustainability, fair-trade, equality, and ecosystem preservation is impressive. These values align with the growing concern for sustainability and social responsibility in the cannabis industry worldwide. By focusing on these values, MariJu For All is setting an example for other companies in the industry to follow.

MariJu For All's dedication to creating a diverse and inclusive community is also laudable. By prioritizing equality and social responsibility, the company is demonstrating its commitment to creating a fair and just society. This commitment will help to break down the barriers that have historically prevented marginalized communities from accessing the benefits of the cannabis industry.

Overall, MariJu For All's mission, values, and commitment to sustainability, social responsibility, and inclusivity position the company as a leader in the cannabis industry.

MARKET OPPORTUNITY

MariJu For All has identified a significant market opportunity in Brazil's growing cannabis industry. With the high cost of local and import cannabis and limited access to affordable medicines, many patients are unable to access the treatment they need. By providing high-quality, affordable medicinal cannabis products, MariJu For All aims to address this need and make a positive impact on the health and well-being of patients in Brazil.

As a licensed importer, producer, and trader of medicinal cannabis products in Brazil, MariJu For All is well-positioned to take advantage of the growing demand for cannabis-based treatments. With our commitment to accessibility, efficacy, safety, and value, as well as eco-stewardship, regenerative agro-sustainability, fair-trade, equality, and ecosystem preservation, we are dedicated to creating a diverse and inclusive community that reflects our commitment to social responsibility.

In addition to providing affordable medicinal cannabis products, MariJu For All is also bidding for a contract with the Brazilian Health System (SUS) to become a supplier of medicinal cannabis imports. With our innovative approaches to production and our commitment to quality and safety, we are confident that we can meet the needs of patients and healthcare providers in Brazil and contribute to the growth and development of the cannabis industry in the country.

OBJECTIVES

Filling the GAP (Global Access Priority) – Offering high-quality and affordable medicines to patients who require alternative treatments accessed with caution and precision.

Medical Cannabis – Importer and producer, providing highest-quality affordable products for all patients.

Market Innovation – Tackling challenges and work closely with regulators and healthcare professionals to ensure that products comply with applicable laws and regulations.

Quality Availability Medicinals – Building reliable networks of international suppliers and partners critical to ensuring success

LAB Work (Laboratory Analyses Bioassay) – Critical for the development of products intended for the health of the population. Quality testing and analysis, necessary to ensure that the products comply with national and international quality standards and regulations and are safe for patient use.

Infrastructure – Meet and exceed required for importing medicinal Cannabis for national and international regulations.

Win the Bid – Contract with Brazil’s Unified Health System (SUS) providing medicinal cannabis products and solutions.

Proper Storage – Vital to maintaining the medicinal properties

Partnering – with clinics and hospitals to promote prescription use of medicinal Cannabis products by patients. Additionally, partnerships with associations and universities with "Habeas corpus" for the cultivation of Cannabis will be encouraged to improve existing products and domestically develop new medicinal Investment in research and development, for improved quality of life of patients, market and expansion.

INNOVATION

Innovation is the driving force behind the emerging area of medical research and treatment related to Cannabis. At the forefront of this field is MariJu For All, a company dedicated to filling the important gap in the medicinal Cannabis market by providing high-quality medicines to patients.

MariJu For All is committed to advancing the field of medical Cannabis by conducting research and developing new and innovative products. By leveraging the power of Cannabis, our team of experts is working tirelessly to create customized products that are crucial for the better health of the population.

We believe that the medicinal properties of Cannabis hold tremendous promise for a wide range of conditions, including chronic pain, anxiety, depression, and many others. To harness the full potential of Cannabis, we are continuously conducting research to understand its properties and how it can be used to improve the lives of patients.

Our focus on research and development has allowed us to create a range of customized products that are tailored to meet the unique needs of our patients. From tinctures and edibles to creams and oils, our products are formulated with the highest-quality ingredients and undergo rigorous testing to ensure their safety and efficacy.

At MariJu For All, we are dedicated to providing patients with access to the best possible medical Cannabis products. Our commitment to innovation and research is what sets us apart in the industry, and we are proud to be leading the way in this important field.

COMPANY INFRASTRUCTURE

MariJu For All is a company that is committed to providing high-quality medicinal Cannabis products to its clients. As part of its commitment to quality, the company has invested in a robust infrastructure that supports its operations.

The infrastructure includes:

Adequate and Safe Storage Space: The company has acquired adequate and safe space to store its imported medicinal Cannabis products. The storage space is kept under specific conditions of temperature, humidity, and light to maintain the best quality and effectiveness of the products.
Production Facilities: MariJu For All has adequate production facilities that ensure its products are manufactured to the required quality and safety standards. The facilities maintain clean, hygienic practices and are equipped with the tools and machinery necessary for production.
Technical Team: The technical team at MariJu For All is highly qualified and trained for the storage and production of medicinal Cannabis products. The team ensures that all products are handled with care and according to the highest standards.
Quality Control Laboratory: MariJu For All has a quality control laboratory that performs analysis and testing on imported medicinal Cannabis products. This laboratory ensures compliance with national and international quality standards and regulations.
Management System: The company has a management system that monitors and controls the import process from supplier to storage to distribution throughout the supply chain. This system ensures that all products are handled according to the highest standards.
Data Management Systems: MariJu For All has data management systems that maintain accurate and detailed records of all processes related to the import, storage, and production throughout the supply chain. This ensures traceability and regulatory compliance.
Security Systems: The company has invested in security systems to protect against theft or other security threats. The system includes security cameras, motion sensors, alarms, and other appropriate security measures.

By investing in a robust infrastructure, MariJu For All is able to provide high-quality medicinal Cannabis products to its clients. The company is committed to maintaining the highest standards of quality and safety in all aspects of its operations.

COMPETITIVE DIFFERENTIALS

MariJu For All is a leading company in the medicinal cannabis industry, dedicated to providing high-quality products and personalized patient care. One of our competitive differentials is our access to medicinal cannabis suppliers from around the world, allowing us to offer products with proven efficacy that are not yet available in the Brazilian market.

Our team and member association is composed of highly specialized professionals in medicinal cannabis, including physicians, researchers, and pharmacists, psychiatrists, lawyers and others with extensive scientific and technical knowledge about the plant and its medicinal uses. We are committed to staying at the forefront of industry advancements, continuously expanding our knowledge and expertise.

In addition to our exceptional team, we have established strategic partnerships with research institutions, medical clinics, patient associations, and other enterprises within the sector. These partnerships enable us to collaborate with other experts in the field and stay up-to-date with the latest research and developments.

At MariJu For All, we pride ourselves on providing personalized patient care. Our team offers medical consultations and guidance on the use of medicinal cannabis products to ensure that our patients receive the best possible care. We are committed to building strong relationships with our patients and providing them with ongoing support and care.

Furthermore, we offer competitive prices to make medicinal cannabis accessible to a wider audience. We believe that everyone should have access to safe and effective treatments, especially those in need or with serious medical conditions that do not respond well to conventional medicines or choose natural alternatives.

In summary, MariJu For All is a leading company in the medicinal cannabis industry, offering high-quality products, personalized patient care, and competitive prices. With our team of experts, strategic partnerships, and commitment to patient care, we are dedicated to improving the quality of life for our patients and advancing the medicinal cannabis industry as a whole.

MANAGEMENT INNOVATION MODEL

We adopt an ‘Advanced Lean Startup’ (ALS) approach to collaborate with SUS, external partners, such as suppliers, universities, and other startups, to generate innovative opportunities and solutions. Creativity and knowledge exchange are facilitated, enabling the development of cutting-edge solutions. ALS is our approach to creating solutions and experimenting with new ideas using minimal resources. This methodology begins with the development of a minimum viable prototype (MVP), which is then tested in the market for feedback. Based on the feedback received, the solution is fine-tuned until the desired outcome is achieved.

MariJu For All's innovation process is open to external participation, and it encourages collaboration to generate new ideas and expand its knowledge base. With this approach, the company can leverage the expertise and experience of its partners, enabling us to develop innovative solutions that address real-world challenges. Our management innovation model is built on a foundation of openness, collaboration, experimentation, and continuous improvement. By embracing these principles, the company develops innovative solutions that drive real-world impact in the Cannabis industry.

Additional details that further our management innovation model include rapid experimentation and learning, continuous improvement, data-driven decision making, co-creation with customers, agile project management, diversity and inclusion, and sustainable innovation. By embracing these principles, we’ve developed solutions that are comprehensive, adaptive, and scalable, and contribute to a more sustainable future for the Cannabis industry and society as a whole.

METHODOLOGY

MariJu For All understands the importance of strategic partnerships in the medicinal Cannabis industry. By forming associations with universities and organizations that have legal permits for Cannabis cultivation, our company can ensure access to the highest quality Cannabis plants for our products. Moreover, strategic partnerships with other medicinal Cannabis companies both domestically and globally, will enable us to import seeds and other essential supplies required to produce products that meet the highest standards of efficacy and safety.

We recognize the significance of research and development and collaborate closely with our laboratory testing facilities to ensure that our products are safe and effective. Our lab analysis is used to precisely measure the concentration percentages of various compounds in the Cannabis plants used to manufacture our products. Additionally, we use advanced genetic testing to ensure that only the best plants are utilized in our products to ensure the highest quality.

MariJu For All is dedicated to developing effective marketing and sales strategies to become the leading and most reliable brand for medicinal Cannabis. To achieve this, we will employ various marketing channels, including social networking, online product sales, and participation in medicinal Cannabis events. In addition, we will utilize traditional advertising methods such as print, radio, and television to increase visibility and reach more potential customers.

We also recognize the importance of providing patients with accurate information about medicinal Cannabis. To achieve this, we will develop software and online resources to educate patients about the benefits of Cannabis and the products that MariJu For All offers. We will also participate in medicinal Cannabis events to network and exchange experiences and information with other professionals in the industry. MariJu For All will also partner with public health organizations to provide educational materials on the safety and efficacy of medicinal Cannabis.

MariJu For All is committed to compliance with all laws and regulations related to medicinal Cannabis in Brazil and abroad. We will monitor our expenses carefully and seek additional funding as necessary to ensure that we can continue to grow and expand our business.

Overall, MariJu For All is poised to become a leader in the medicinal Cannabis industry in Brazil and beyond. Our commitment to strategic partnerships, research and development, effective marketing and sales strategies, patient education, compliance, and financial sustainability will help us achieve our mission of bringing the benefits of medicinal Cannabis to as many people as possible.

PROCEDURES

MariJu For All is an organization dedicated following a set of procedures that ensure the safety, purity, and efficacy of our products.

We will import medicinal cannabis products from reliable foreign suppliers who adhere to strict quality control measures. Products will then be properly stored, utilizing refrigeration equipment, and monitoring temperature and humidity levels to ensure optimal conditions. Stringent safety measures will also be implemented to protect the products from contamination.

To guarantee that the products meet national and international standards and regulations, the organization will conduct regular quality control tests on its products, including tests for purity, potency, and contaminants.

To expand our reach and impact, "MariJu For All" will establish strategic partnerships with clinics and hospitals, creating informative materials and identifying potential partners such as medical cannabis associations and universities. These partnerships will help disseminate accurate and reliable information about medicinal cannabis and its potential benefits to patients and healthcare providers.

Marketing and sales strategies will meet national and international standards and regulations. This involves defining the target audience and selecting appropriate communication channels, such as social media, print media, and events, to raise awareness about the products and their benefits.

Finally, "MariJu For All" will conduct research and development to identify areas of interest for research, collaborate with research partners, and conduct efficacy and safety tests. This will help to expand the organization's understanding of the potential uses of medicinal cannabis and to register patents for any new discoveries.

EXPECTED RESULTS

At MariJu For All, we are confident that our dedication to revolutionizing healthcare in Brazil and making a positive impact on the medicinal Cannabis market will result in measurable outcomes. We anticipate that our software solutions will improve efficiency and lead to increased sales of our products. Our online sales platform will help us reach more customers and expand our reach. Additionally, our commitment to sustainability will help reduce our carbon footprint and promote positive change in the Brazilian medicinal Cannabis market. We expect to see an increase in sales and a greater number of patients receiving the care they need. Ultimately, we anticipate that our efforts will lead to improved quality of life for patients with various medical conditions and an increased awareness of the benefits of medicinal Cannabis.

We anticipate that our efforts will result in increased profits and a stronger presence in the Brazilian medicinal Cannabis market. We believe that our commitment to quality products and services, along with our dedication to sustainability, will help us develop strong relationships with medical professionals and local communities. This will help us acquire more customers, increase our market share, and ultimately, increase our profits. We expect to expand our product portfolio and acquire new patents in order to stay ahead of the competition and maximize our profits.

We are confident that our commitment to revolutionizing healthcare in Brazil and making a positive impact on the medicinal Cannabis market will result in measurable outcomes that will benefit patients and the industry as a whole. We believe that our efforts will lead to increased sales, improved quality of life for patients, increased profits, and a stronger presence in the Brazilian medicinal Cannabis market. Ultimately, our goal is to revolutionize healthcare in Brazil and make a lasting impact on the medicinal Cannabis market.

ESTIMATED BUDGET

A breakdown of the costs associated with MariJu For All:

Purchase of "Orange Photonics LightLab 3 Cannabis Analyzer": R$90,000

Travel expenses for meeting with potential partners: R$7,000

Importing medicinal Cannabis products: R$17,000

Total budget for MariJu For All: R$114,000

Additional business costs and budget needs:

Employee salaries and benefits: R$150,000 - R$300,000 per year ($27,000 - $54,000)

Research and development: R$50,000 - R$100,000 per year ($9,000 - $18,000)

Marketing and advertising: R$30,000 - R$60,000 per year ($5,400 - $10,800)

Rent and utilities: R$60,000 - R$120,000 per year ($10,800 - $21,600)

Legal fees: R$10,000 - R$30,000 per year ($1,800 - $5,400)

Equipment maintenance and repairs: R$10,000 - R$20,000 per year ($1,800 - $3,600)

Insurance: R$5,000 - R$15,000 per year ($900 - $2,700)

Software and technology: R$20,000 - R$40,000 per year ($3,600 - $7,200)

Travel and entertainment: R$10,000 - R$20,000 per year ($1,800 - $3,600)

Contingency fund: R$16,400 ($2,960)

Total estimated additional business costs and budget needs: R$305,000 - R$645,000 per year ($55,080 - $116,100)

It's important to note that these are only estimates, and the actual costs may vary depending on a variety of factors. However, by considering these costs, we can ensure that we have a comprehensive budget plan in place to successfully operate and grow MariJu For All.

Business Plan Outline

Business
Plan Outline